This year, I had the tremendous opportunity to help plan a conference for news media professionals and journalists in Minneapolis.
And it was cool. As star resident, Prince says, so cool.
Now, when I say cool, I am not just talking about the climate most of the year. I am talking about the people, the folks who came, the people who live there and shared a smile, and most importantly, what I saw, learned and experienced.
We partied at First Avenue, the legendary nightclub in Prince’s “Purple Rain” with a stage once graced by the legs of Tina Turner. That was pretty great but the real excitement came a week later when part of the roof caved in. Whew, we were lucky.
I appeared on Urban Perspectives on WCCO. I felt inspired that morning because good things do still happen in our cities.
You see, the difficult hurdle in planning five days of programming – beyond budgetary constraints – was that very few A-list speakers just decide to pass through Minneapolis. It’s not like Philadelphia where someone will make a stop on a trip headed north to NYC, or pop off the Amtrak on their way to D.C. to present a panel.
Yes, Prince lives there but his booking fee is $1 million and while he invited us in, we could not even coax him to play a single song when we visited Paisley Park Studios. We got a DJ instead and didn’t she know all I wanted to hear was Prince? And I violated his rules. I snapped a pic while in front on his Purple-badness studio.
And like a tourist, I took the $2 train ride to Mall of America. Ate with the husband and bought a few things. It was a must-do. If I had more time, I definitely would have pursued water sports. Lesson here: A trip is what you make it.
Getting to Minneapolis as a friend mentioned to me today, cost them $750 for flights. It is off most people’s beaten paths.My friend’s next trip is Chicago, and guess what that cost? $80, round-trip. So you see, just dropping into the Twin Cities is not just something you do.
You have to plan it.
But once there you can definitely feel so cool.